We all face storms in life, and we sometimes forget that eventually, those storms end. This series helps you move through to the other side of life’s difficult moments.
The name was chosen as a symbolic reminder that there’s another side to every struggle we face; the side where we come out alive and stronger.
We created a book with daily readings, and town-hall style video content that would be watched in a small group setting. Each week, we heard the stories of men and women who have overcome adversity, fear, insecurity, anxiety and doubt.
We created marketing collateral for social media, web and print to create awareness and excitement around the series.
We also wanted to focus on the people behind the stories, and position them as heroes of their own lives. These posters were placed around the community to create interest and awareness.